It is the bit confusing to understand your web visitor. Every visitor has there own set of data that has to be collected, analyzed, measured, and reported. There are many web analytics tools available using that you can collect information into an easy-to-understand report that gives you much-needed insight into your unique Web visitors. Using web analytics tools you know which pages are converting? which pages are people visiting the most? In the market there are many great tools are available to help you get a better look at how well your website is performing, as well as what competitors are doing with their sites.
What Are the Web Analytics Tools, and Why Should You Use Them?
The basic understanding of website analytics tools is important, after that we will discuss web analytics tools. These tools collect and analyze your data, as well as your competitors’ data. Simply these tools provide information about how your site is performing, and analytics measure traffic, page views, clicks, and so much more.
These tools should be used to track keywords that drive traffic to your site. Using this information you can better understand your customers. Also, you can apply that information to improve your site for greater online experience and increased conversions. You can determine what parts of your site work and what parts need improvement.
Web Analytics Tools for Content Marketing
Alexa
It is a subsidiary of Amazon. This web traffic tool provides traffic data and global rankings for commercial websites. Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic. Alexa can control several smart devices using itself as a home automation system. According to its website, Alexa provides web traffic data, global rankings, and other information on 30 million websites.
You’ll find all the tools you need to improve your SEO and PPC strategy, prove your success, and discover new ideas for growing your traffic. Their software helps your business get better marketing results. Alexa discovers winning keywords and popular topic clusters by using Competitor Keyword Matrix. They find gaps where your audience has an interest, but you don’t have content. Using Alexa you can target easy-to-rank keywords first using our Keyword Difficulty Tool. They Benchmark and track your performance relative to your competitors using our Competitive Analysis Tools. They discover influencer outreach opportunities by uncovering sites that link to your competitors using our Competitor Backlink Checker.
Quantcast
Receive audience insight through geographic and demographic data, in addition to information about interests and related website activity. Their free solution provides deep real-time insights about who your audience is, what motivates them, and how they spend time across your properties. It is a suite of audience-intelligence applications that empower publishers to grow their business through AI-powered insights.
For Publishers & Site Owners: The measure is a free solution for any site or app, with Q for Publishers offering premium features to grow your audience and revenue. Know your audience with accurate, multi-dimensional and granular insights.
For Marketers, Agencies & Consultancies: Find new customers, drive better outcomes and grow sales with the Quantcast Intelligence Cloud – our suite of AI-driven audience insights, targeting and measurement solutions.
SimilarWeb
You can see real in-depth website engagement, traffic sources, and site ranking information with SimilarWeb extension. Easily find out the important traffic insights information of any website on the internet. Using it you can improve your market research, competitive analysis, and business development.
They provide the best market intelligence solutions to make the right strategic decision. Their innovative market intelligence solutions empower businesses to make better decisions. Using this tool you can easily take your market intelligence to the next level.
You’ll Also Like:
The Best Content Marketing Tools for Website Analytics
How to Write Great Blog Post Content