It’s the foundation that allows you to build an online presence and grow your business. In today’s world, creating a website is one of the most important steps towards small business success. It’s like trying to get a single grain of sand noticed on a beach that’s miles long. Google processes more than 40,000 search queries every second. You can watch the searches rack up in real-time. With so much content and products on the internet, how can you even get your site noticed?
Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.
1. Create Awesome Content
You can’t get more website traffic without content. To come up with content that will attract the right visitors to your website, you must first understand the buyer persona you’re targeting. Creating unique, interesting, and helpful content can also help your SEO efforts. If you’re wondering how to drive traffic to your website, one great way is to craft engaging, high-quality content that may answer a question or provide a solution to a specific problem. First and foremost, your business needs a blog where you can regularly publish useful, long-form content on your site. Not only will your readers appreciate updated content, Google — and its ever-changing algorithm — also loves a new take. You don’t need to limit your content refresh to tweaking blog posts either. When you optimize your content with keywords relevant to your business, the process is known as search engine optimization (SEO).
2. Get more backlinks from trusted sources
Backlinks, inbound links, are links on other websites that go back to a specific page on your own site. One of the most influential Google ranking factors is the quantity and quality of links to your website. Guest posting for other websites is an effective way to generate backlinks, boost referral traffic and increase SERP rankings. Guest posting for other websites is an effective way to generate backlinks, boost referral traffic and increase SERP rankings. The higher your DA, the higher your rank and the higher your traffic—not to mention any traffic you get to your site from the link itself.
3. Engage your audience on social media
Social media marketing comes with several benefits—one of which is referral traffic to your website. Did you know that in addition to amplifying your message, social media can drive website traffic? For example, if your website supports e-commerce, you can promote a sale on social media and drive traffic to it. The key to social media is to be authentic. When your readers become promoters of your content, your traffic will increase. Here’s a quick cheat sheet on creating social share buttons.
4. Send Email Newsletters
Email can be a powerful outreach tool to target and inform your audience and drive people to specific pages on your website. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. Promoting content through email newsletters is an effective way to increase website traffic and ultimately yields one of the highest ROIs across all marketing methods.
5. Improve your page speed
Speed has always been a ranking factor, but even more so now with the page experience update. When it comes to page loading speed, every second counts. In fact, Google research shows that when loading times increase from one to three seconds, the probability of a bounce. Technical SEO focuses on the backend of your website to see how the pages are technically set up and organized. Factors include elements like page speed.
6. Regularly update your content
You should update your website regularly to keep up with the times. A new publish date on the SERP can significantly increase CTR and bump you up a few positions, which can lead to a surge in traffic. Updating website content regularly is an important part of running any business with an online presence. While you should redesign your website at least every two years, updating your website content should be more frequent.
7. Research the competition
By conducting competitor keyword research, you can identify new opportunities for driving traffic to your own website. This research can provide valuable insights into the keywords that are working well for your competitors and can help you to identify new opportunities for driving traffic to your own website. In short, conducting competitor keyword research is the process of analyzing the keywords that your competitors are using to drive traffic to their websites.
Every small business owner is busy, but making time to promote your website is important. However, getting more traffic on your brand and website requires time and dedication. Try one of these methods in your next quarter’s demand generation strategy to see a significant traffic boost.