In today’s internet marketing world, companies and businesses are defined by their unique voice and their story, and it’s only by creating compelling content. Most of the content marketers are increasing their content marketing investment to meet this demand. With every other form of marketing on the internet becoming too competitive and difficult. Many of these tools are quite different from each other and serve vastly different purposes within content marketing.
Let’s start the discussion on best Website Analytics Online Tools for content marketing.
Content Marketing Online Tools for Website Analytics
Google Analytics – Google Analytics is now the most widely used web analytics service on the Internet. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Analytics will help you to know:
- How much traffic your content is generating.
- Where the majority of your traffic is coming from.
- What type of content is doing well for you?
- Which of your targeted keywords is driving the most traffic?
Google Analytics also provides an SDK that allows gathering usage data from iOS and Android Apps, known as Google Analytics for Mobile Apps.
Webtrends – They offer tools for optimizing digital campaigns and measuring. It provides digital analytics, optimization and a number of other software solutions related to digital marketing. The company was founded in 1993 and is widely considered the first commercial web analytics solution. Webtrends offers a variety of web analytics products, services, and solutions which focus on the collection and presentation of user behavior data for websites and mobile device applications.
Simplereach – SimpleReach shows you how all your content is performing — and how you can optimize it from every angle. They offer insights into which direction users should take their created content strategy. Collects real-time data to track the impact of digital content. No matter where your content lives, you can monitor and analyze performance from a single easy-to-use interface.
SimpleReach has the world’s largest content data network and is already integrated with hundreds of publishers and data sources. They allow you to create your own custom tags and combine content in any way on dashboards, so you can structure campaign and program insight in the way that makes sense for your team.
Woopra – Woopra is the visualize and optimize every step of the customer journey. Woopra is a real-time customer analytics service used by service sales and marketing teams. It ties this individual-level data to aggregate analytics reports for a full life-cycle view that bridges departmental gaps. The platform is designed to help organizations to optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers.
Mixpanel – Mixpanel create products and experiences that people love. Instead of measuring pageviews, Mixpanel measures actions such as searches or shares to gain greater insight into user behavior. You can track user interactions with web and mobile applications and provides tools for targeted communication with them. Its tool-set contains in-app A/B tests and user survey forms. Mixpanel works with web applications, in particular, SaaS, but also supports mobile apps.
Parse.ly – Audience attention is precious. They help you make it valuable. It is a predictive analytics tool. Parse.ly empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content. Parse.ly explores what matters to consumers and media companies using our data. True attention, measured by Parse.ly, reveals what people are willing to spend their time with—what resonates with them and what they care about.
Trialfire – A visual editor for analytics. Trialfire’s marketing intelligence platform helps you be sure. Helps marketers circumvent coding their website in order to put tracking on different pages. Trialfire puts the power of data-science directly in the hands of the people that make marketing decisions – marketers. Sophisticated tracking technology and machine learning combine to give you the answers you need to drive cost-effective growth.
Trialfire automatically tracks all of your customer interactions, across the customer journey, and combines it with cost data from your advertising platforms like Facebook and AdWords.
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